新媒体时代的“假新闻”现象与治理对策研究

　　摘要

　　网络技术的高速发展推动我国网络传媒行业向新媒体转型，给社会信息交流、公众诉求表达等带来巨大影响，网络舆论环境和新闻传播格局也随之发生深刻变化。在新媒体背景下，“假新闻”问题呈现了诸多新特点。本研究发现，假新闻在传播过程中具有明显的媒体融合特质：社交媒体成为滋生网络不实信息的温床，主流媒体在“拼速度、抢关注”的驱使下，将网络不实信息“洗”成新闻的情况较为突出。此外，尽管微博等网络平台的辟谣机制有所成熟，但“传谣—辟谣”的循环困境仍然存在，需要从多角度、多层面展开治理。

　　关键词：新媒体 假新闻 假新闻研究 假新闻治理

　　Abstract

　　The rapid development of information technology has promoted Chinese internet media companies to transform into new media industries，and enormously influenced social communications，public appeals，and other social issues. The environment of online public opinions and pattern of news dissemination have also experienced significant changes. Under the background of new media，the phenomenon of “false news” shows many new characteristics. The study shows that fake news demonstrates obvious characteristics of media convergence in its dissemination process：Social media becomes a hot bed for internet rumors；the situation of the mainstream media mistaking the rumors for news in order to get high hits is getting serious. In addition，although the false information correction mechanism on Weibo and other internet platform is now improved，the false news problem still exists，which needs governance from various angles and layers.

　　Keywords：New Media  False News  False News Study  False News Governance